The Real Cost of Tobacco Campaign

Launch a "The Real Cost" vaping, smoking or smokeless tobacco prevention campaign at your school.

FDA’s award-winning public education campaign, “The Real Cost,” continues to prevent youth from tobacco initiation and use.

“The Real Cost” launched in 2014 with cigarette prevention messaging using a robust paid media strategy to effectively reach teens and change their tobacco-related knowledge, attitudes, beliefs, and behaviors.

The campaign expanded to include smokeless tobacco messaging in 2016, and FDA began prioritizing e-cigarette messaging in 2017 due to high usage rates among youth.

To Complete the activity:

Visit to find resources includincluding:

  • E-Cigarette Prevention
  • Cigarette Smoking Prevention
  • Smokeless Tobacco Prevention
  • Awards and Recognition
Submission Instructions: 

To Get Your Points:

  1. Complete the activity as described above.
  2. Take photos/video of students participating in the activity.
  3. Click "Submit Points."
  4. Fill out the online submission COMPLETELY
  5. Enter the name and email of the submitter
  6. Upload your photos/video and a brief description of the activity (including the date of completion and any people pictured in the photo).
  7. Multiple individual classroom presentations or school assemblies will only be approved as one submission 8. Schools must take new photos with and submit these pictures to earn points again for the current year.
  8. Points for all award levels will be counted instantaneously, but the Silver Award will not be granted until a participating school has earned the Bronze Award!

Share photos and video to school social media sites

  • Facebook #ReduceTeenCrashesDelCoOH
  • Twitter @ReduceOHCrashes
  • Instagram @reduceteencrashesdelcooh

Questions? Contact Jackie Bain, SAFE Delaware County Coalition coordinator at or 740-203-2083